Services
12 weeks to increase your visibility
Get visible for less
Join my 12 week visibility pilot programme. At a significantly reduced cost, you will work with me to position yourself as an industry leader and secure media coverage to build credibility. We will keep the time required of you as minimal as possible, from as little as a couple of hours to get us started, to 15 minute calls once a week when we are reaching out to media contacts to secure coverage.
Who is the programme for?
This is for you if you are a founder, an entrepreneur, a small business or a start up looking to attract investors, talent, and media attention to grow your business.
I know that entrepreneurs, like you, starting and scaling their businesses are busy doing all the things it takes to build a business. From managing finances, to building the product or service, delivering for customers, navigating regulation, and so much more. Positioning yourself as an industry leader, increasing your visibility in your market, and securing media coverage are not always at the top of your urgent task list.
What do you get?
Clarity on your goals and how PR and communications can support you to achieve them.
Audience insight and understanding.
Clear and consistent messaging.
Curated and created content to use on your own channels.
Secured coverage in media and speaking opportunities.
Amplification on social media and owned media for maximum impact.
How much?
First round - £1,000
Four clients will join the pilot programme as first testers for this significantly reduced rate in return for feedback and reviews. As a minimum, I will secure at least two relevant media placements and a speaking opportunity or your money back.
Second round - £3,255
Six clients will join the second round of the pilot programme at half price of the programme when we launch later this year in return for feedback and reviews. As a minimum, I will secure at least two relevant media placements and a speaking opportunity or your money back.
Programme overview
Getting to know you
We find out all about you, what your goals are, what your business does, and recent exciting successes. We also want to know any media outlets you dream to be featured in.
We’ll work with you to define what your communications objectives should be so that they help you reach your goals.
Planning
We develop creative ways to reach the right people with the right call to action.
Testing
We test the plan and the content so we can improve it before going big. We review response and data to adapt and improve the content and approach.
Audience insight
We want to know who your ideal client is and what benefits or value your product or service give them. We research who they are, their needs, relevant behaviours, and interests. As well as where they spend their time, and how they communicate.
Creating content
We create content across channels for engagement and broadcast communications.
We’ll bring in specialists to create a solid brand message with great photography and design.
Outreach
We create the content, place it and track your success. Services include:
email marketing
social media marketing
working with the press and media
press releases
digital advertising
out of home advertising
SEO and website support.