When to bring me into a project
Most organisations don’t start by looking for communications support.
They reach a moment where something feels uncertain. A project is important but difficult to explain. Stakeholders are responding in unexpected ways. Or there is a sense that the direction is not yet fully clear.
At that point, communications can feel like the obvious next step.
But often the most valuable question isn’t how should we communicate this, it’s:
What actually needs to change?
This is usually the moment when my work is most useful.
boldly curious
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idealistic
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compassionate
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boldly curious · idealistic · compassionate ·
Situations I often help with
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Launching something new
A service, initiative, or project is about to be announced, but the team wants to make sure the idea is clear, credible, and compelling before communicating it more widely.
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Navigating change
Leadership teams are introducing a change in direction and want to make sure stakeholders understand and respond positively.
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Facing complex stakeholder reactions
A project may involve multiple stakeholders or communities, and understanding perspectives and behaviour is essential before communication begins.
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Reframing an existing offer
An organisation may feel that its work is valuable but difficult to explain clearly to clients or audiences.
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Preparing for more visible communication
An organisation may be considering PR activity or increased visibility and wants to ensure the underlying narrative and positioning are right first.
What happens in the work
My approach starts with clarity and behaviour, not messaging.
Using behavioural science and communications expertise, I help organisations explore:
what problem they are really trying to solve
how people currently think and behave
what motivations or barriers exist
what change is genuinely required
Sometimes the outcome is clearer communication.
Often the work reveals something deeper — a shift in positioning, a refinement of a service, or a clearer articulation of the intended change.
Once that clarity is established, I develop a PR strategy that communicates the change with credibility and confidence.
What clients often say
Clients frequently say the most valuable part of the work was not the communication plan itself.
It was the clarity that came before it.
Teams gain confidence in the direction they are taking and feel better prepared to communicate with stakeholders, partners, and audiences.
Communication becomes easier when the underlying thinking is clear.
When this work may not be the right fit
My work is most valuable when organisations want to think carefully about direction before moving quickly into delivery. I always think deeply about direction and challenge status quo.
If your organisation is primarily looking for:
rapid campaign execution
ongoing content production
A communications agency or in-house team may be a better fit.
A simple starting point
If you are unsure whether your challenge is primarily about communications or something deeper, a short initial conversation can often help clarify that.
These conversations are informal and exploratory, and often help organisations decide what kind of support they need.If the situations described here sound familiar, you’re welcome to get in touch.