A clear story ready to be understood
You know what you do.
You know why it matters.
So why does explaining it to other people feel weirdly difficult?
Maybe everyone describes the organisation differently. Maybe the language has become a pile-up of old positioning, new priorities and phrases nobody actually says out loud. Maybe your website says one thing, your leadership team says another and your latest presentation has somehow invented a third.
Strategic storytelling and PR thinking for organisations ready to sound like themselves, only clearer.
Is this you?
You've already done some of the hard thinking. But:
Everyone tells the story differently.
Your language has become complicated.
You've evolved, but your messaging hasn't.
Your audiences need different things from you.
You're tired of reinventing the words.
And you're starting to wonder whether you actually need better copy.
Probably not.
You need a better story.
It’s not just about the right words
Good messaging start with meaning, then asking why anyone should care, and finally how you make it make sense to the people you’re talking to.
That's the difference between a collection of messages and a narrative.
Your narrative gives people the bigger picture.
Your messaging helps them understand their part in it.
And the best version doesn't feel like something a communications team invented.
It feels true.
What’s included
Your core story
We'll define the central story that sits underneath your communications. The thread that connects everything else.
A voice people can recognise
We'll establish practical guidance for how you communicate consistently. The tone, language and principles that make your organisation sound like itself.
Your positioning
We'll clarify how you want to be understood and what you want to be known for.
The thinking behind the words
I'll explain the logic behind the framework, so your team isn't left with a document full of sentences they have to blindly copy and paste.
Messages that know where they're going
We'll develop key messages shaped around what matters to each priority audience.
The pricing section
Narrative and messaging framework pricing
Our reputation and direction reset package starts at around £1,500 for a simple proposition and a single priority audience.
Questions you might have
Do we need to have a strategy already?You need enough strategic clarity to know what you're trying to achieve and what you want the organisation to stand for.
If you're still wrestling with those questions, that's not a problem. But Reputation and Direction Reset may need to come first.
Is this the same as a brand strategy?No.
This work sits firmly in the space between strategy, reputation, PR and storytelling.
We're defining the story you need people to understand and the principles for communicating it consistently.
Will you write our website?Not as part of this project.
The framework gives you the thinking and language your website (and other communications) can then be built from.
What if we don't like the language?Then we haven't finished.
This isn't about me producing clever copy and asking you to approve it.
We'll challenge and refine the thinking together until the story feels both useful and true.
Will you create messages for every possible audience?No. We'll focus on the audiences that actually matter to your strategic objectives.
The aim is a framework your organisation can use, not a messaging encyclopaedia.
Can you help us implement it afterwards?Yes.
The framework can naturally lead into strategic PR advisory, campaign work, thought leadership or selected communications projects.
But there's no requirement to continue.